Why Oxford? Experience. Internet Wizards. Tech Heads. Speed. Value.
Websites & SEO
Advertising Agencies and Graphic Design in San Diego
Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most companies utilized niche magazines to connect with prospects. Full-page magazine advertising was a great way to broadcast your message. Well, for the most part, it was the only way.
Advertising agencies in San Diego produced outstanding creative concepts for their clients at this time. But that changed in the late 1990’s. The Internet evolved from an AOL playground to a Yahoo and then Google driven database – and a serious marketing tool. For reaching their target audiences, corporations soon realized Internet marketing and page rank was more effective than magazine advertising. Many advertising agencies in San Diego closed shop or evolved into website design and graphic design firms. Sadly, the great clever concepts that wonderfully crafted a company’s brand personality vanished. Website design in San Diego has become digital brochure-ware. SEO (search engine optimization) leads the marketing initiative and Google page rank is the goal.
During that same period graphic designers in San Diego were comprised of passionate artists who hand-crafted amazing and effective works of art for their clients which evolved into dazzling brand personalities. All that changed when computer technology emerged. Many graphic designers in San Diego left the profession rather than tackling the technology learning curve of design software. Suddenly, everyone could be a graphic designer. Or thought so. It was rather easy for anyone to manipulate design elements and fonts. Unfortunately, the resulting imagery was dreadful. Eventually, the true artisans mastered the software and graphic designers began producing excellent work in San Diego, but never to the level before computers arrived.
With over 25 years of experience, The Oxford Group is one of the few remaining advertising and graphic design firms in San Diego that fully understands, and has benefited from, the changes in advertising, graphic design and website design in San Diego. We were part of it and still are. Our work has the warmth and compassion of the pre-computer generation as well as the digital edge and brilliance of the present Internet/Information age.
For us, it is all about adapting to the new and bringing forth the best of the past for our clients. Doing so translates to work that connects with people in a timeless and unique way.
Oxford is a branding firm, as well as a marketing communications agency serving clients in Europe, north and south America, throughout the United States and locally in the San Diego area. Our company provides all of the marketing, design and branding services your company needs to promote your product or service.
Local Cities Served
San Diego, California. We especially serve the communities of San Diego, Escondido, Encinitas, La Jolla, Carlsbad, Oceanside, Vista, San Marcos, Mira Mesa, Sorrento Valley, Scripts Ranch, La Mesa – North County San Diego, South Carlsbad, South Oceanside, North County San Diego, Orange County, Irvine, Del Mar, Solana Beach, Coronado, La Mesa, National City, Poway, Santee.