at&t Case Study

Sierra Wireless and AT&T teamed up to launch the Sierra Wireless/AT&T Laptop Connect Lighting USB Aircard Modem for laptops. The campaign was targeted toward the metro 14 to 24 year-old youth market. A secondary campaign was created for the southern U.S. country music markets.

These designs were created to convey the message in an edgy tone, which would connect with these market segments and be used primarily as environmental graphics at outdoor events sponsored by Sierra West and AT&T.

Product graphics were also developed to establish the youth or country brand for those specific marketing categories.

att-bam
att-fast
att-stupid
att-chug
att-surf

Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

___________________________________

Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

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