Custom vs. Commercial WordPress Website Themes. The Real Truth.
By Bill Oxford
Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and PHP. Most importantly, it is an easy-to-use content management system (CMS), enabling users and clients to update their websites without frustrating coding, complex software, or paying a webmaster. And what’s even better is that there are thousands of free plug-ins with amazing functionality—especially for search engine optimization—which would have cost a fortune in custom coding just a few years ago.
Does brand building still exist?
By Bill Oxford – March 23. 2011.
Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects.
Medical device marketing. A paradigm shift.
By Bill Oxford
In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment.
Any interest they have in new products is for those that can provide immediate benefits to their company and practice – ones that add value with significant return on investment.
San Diego’s advertising evolution.
By Bill Oxford – April 9, 2011
Over the past 15 years, business-to-business advertising and marketing in San Diego and marketing in general, has taken some dramatic and unexpected twists and turns driven mostly by advances in technology focused primarily on the development of the Internet.
Copywriting and graphic design. The driving force for San Diego website marketing.
Quality content is the driving force of the Internet: original and desirable graphic design and copywriting
Relevant copywriting and graphic design is the lifeblood of website marketing in San Diego. To be successful in the hyper-competitive arena of the Internet, your company needs to provide fresh, informative, and useful content. Effective writing and design will not only synthesize marketing efforts but will also keep qualified traffic coming back to your website.
