In narrow niche, business-to-business marketing, Internet marketing continues to take shape then morph into other shapes while group-think debates the benefits of it all.
By Bill Oxford The initial lack of customers and cash flow concerns often cause start-up companies to postpone developing a professional branding program until they build a client base and generate revenues. Some firms may decide to accomplish this task in-house or as cheaply as possible. Unfortunately, designing their own marketing materials and identity when [...]
Marketing is a coupling of customer and company. It is the organization charged with understanding the market. It must drive the company to respond to the customer.