Integrated Branding for Start-Up Companies.

Posted in: Branding, General Marketing, Graphic Design, Internet, Internet Marketing, Product Launch, SEO, Trade Shows, Website- Dec 23, 2010 Comments Off

By Bill Oxford The initial lack of customers and cash flow concerns often cause start-up companies to postpone developing a professional branding program until they build a client base and generate revenues. Some firms may decide to accomplish this task in-house or as cheaply as possible. Unfortunately, designing their own marketing materials and identity when [...]

Seventeen Secrets for Successfully Launching a Product or Service.

Posted in: Branding, General Marketing, Graphic Design, Internet, Internet Marketing, Product Launch, SEO, Trade Shows, Website- Dec 19, 2010 Comments Off

Marketing is a coupling of customer and company. It is the organization charged with understanding the market. It must drive the company to respond to the customer.