By Bill Oxford Understanding the Process Professionally managed venture capital funds provide seed money to entrepreneurs. Typically, VC firms establish partnerships, in which to invest the money of their limited partners. Venture capitalists invest in companies for a short period of time for a substantial total return. Research is vital to targeting the right venture [...]

By Bill Oxford The initial lack of customers and cash flow concerns often cause start-up companies to postpone developing a professional branding program until they build a client base and generate revenues. Some firms may decide to accomplish this task in-house or as cheaply as possible. Unfortunately, designing their own marketing materials and identity when [...]

Marketing is a coupling of customer and company. It is the organization charged with understanding the market. It must drive the company to respond to the customer.