Integrated Branding for Start-Up Companies.

Posted in: Branding, General Marketing, Graphic Design, Internet, Internet Marketing, Product Launch, SEO, Trade Shows, Website- Dec 23, 2010 Comments Off

By Bill Oxford The initial lack of customers and cash flow concerns often cause start-up companies to postpone developing a professional branding program until they build a client base and generate revenues. Some firms may decide to accomplish this task in-house or as cheaply as possible. Unfortunately, designing their own marketing materials and identity when [...]

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Seventeen Secrets for Successfully Launching a Product or Service.

Posted in: Branding, General Marketing, Graphic Design, Internet, Internet Marketing, Product Launch, SEO, Trade Shows, Website- Dec 19, 2010 Comments Off

Marketing is a coupling of customer and company. It is the organization charged with understanding the market. It must drive the company to respond to the customer.

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Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

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Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

Blog

Custom vs. Commercial WordPress Website Themes. The Real Truth.

By Bill Oxford Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and [...]

Does brand building still exist?

By Bill Oxford – March 23. 2011. Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects.

Medical device marketing. A paradigm shift.

By Bill Oxford In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment. Any interest they have in new products is for those that can provide immediate benefits to [...]

San Diego’s advertising evolution.

By Bill Oxford – April 9, 2011 Over the past 15 years, business-to-business advertising and marketing in San Diego and marketing in general, has taken some dramatic and unexpected twists and turns driven mostly by advances in technology focused primarily on the development of the Internet.