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  Internet Marketing How users find out about web pages. Respected sources of information report amazing and interesting facts about how people use the World Wide Web. A national survey, Spring 2000, was endorsed by the World Wide Web Consortium (which exists to develop common standards for the evolution of the Web), special pointers to the survey were provided by well recognized search engines such as Yahoo, Netscape, TRUSTe, CNN and DoubleClick. Included in the survey was the question: How do you find out about new WWW pages/sites? The respondents selected from the following replies. Multiple responses were allowed. Follow hyperlinks from other Web pages 87% Internet search engines (e.g., Google.) 84% Internet directories (e.g., Yahoo) 74% Friends 63% Print media 61% Television advertisements 34% Signatures at end of email messages 29% Other 26% Usenet newsgroups 23% Books 23% Another earlier survey underscores the importance of search engines for Web users. In April 1997, this nationally sponsored research found that search engines were by far the most popular way for frequent Web users to find information, with 71 percent indicating this was their most frequently used method. Continue to part 2 of 4 > |
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