Located in La Farlède, France, OPTIS is the worldwide industry leader in light simulation software and consulting. Their existing company identity was a mishmash of incongruent designs assembled over twenty years.

We were assigned to unify the brand and began with a corporate standards guide. With this document we designed and produced a new company web site, product collateral materials, trade show exhibits and a PowerPoint sales presentation. At the same time, we re-launched the company with an aggressive international advertising campaign and direct mail promotion.

The response has been exceptional internally, with existing customers, among colleagues and most importantly with prospects as sales have increased dramatically.