SONY: DVD catalog and web site introduce Mavica.

 

Sony contacted us to help them launch their new line of SONY CD Mavica digital cameras. These were the first digital cameras that burned images to a CD-ROM. Our task was to elegantly convey that message in a fun way to a non-tech savy demographic. Our launch included a web site, product data sheets and an interactive CD Rom.

This camera series has been widely accepted with aggressive sales worldwide.

 

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Email from clients:
Subject: CD Project
From: Heath Hatcher
Company: SONY

"Bill you rock, the Mavica web site looks awesome. I love the rotating camera... The CD catalog is coming along well. This will be the best one we have ever created. Great job."