Soundcast: Advanced wireless technology product launch.

 

Soundcast Systems designs and manufactures wireless audio devices allowing users to transmit an audio signal from an iPod to a receiver up to 150 feet away.

They came to us for a branding campaign and product launch. We started at ground zero and hit the floor running since their window of opportunity was narrowing for approaching the big box retail buyers.

The launch included product photography, packaging, brochures, web site, video tutorial, trade show exhibits, viral marketing campaign and an international advertising campaign. Plus, many items had to be created in various languages.

Soundcast products are selling well to their target audience through internet sales and national distributors.

View Soundcast's instructional video.



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Testimonial

“When we started Soundcast, we felt a consistent and creative identity campaign was essential for an unknown entry in the crowded field of consumer electronics. Bill did a wonderful job of creating that campaign, complete with packaging designs, print ads, an instructional video, and a new website. His efforts definitely contributed to our early success in establishing both a new company and new technology (wireless audio) at the same time. Bill is a true creative artist in visual technology, and was an integral part of our marketing team.”

Rusty Bennett,
Vice President, Sales & Marketing
Soundcast Systems