East-West Seminars
Ever hear of microlight therapy? Neither had we. A process called Energy Light Rejuvenation uses hand-held wands that emit colored light to rejuvenate the skin. Our task was to get qualified leads to the seminars so they could sell the technology to aestheticians. We created a series of brochure mailers that presented the products in a new light (pun). They offered a free Apple iPod Shuffle to all who showed up. The shows were packed and attendance exceeded all expectations… except ours.
