Kodak
Kodak developed a chemiluminescence system for biotech labs around the world. Our ads took a simple approach to a complex topic and used call-outs to identify the products features and benefits.
Email from client:
Subject: Ad Layouts
From: Nicole G. Berrie
Company: KODAK
”Hi Gang. Yes, we did receive the ad layouts – they are excellent! You guys are making our lives wonderful by giving us so many options. We are used to having one or two concepts and having to work with those. I have posted all 14 of them up on the wall outside my office and am having fun listening to the comments of the passers-by!”




