OptiCal

Posted in: - Dec 20, 2010 No Comments

As the leading monitor color calibration software in the industry, OptiCal by Colorvsion had horrible packing, lacking in a clear benefit, no shelf appeal and abysmal features and benefits listings. We fixed that. Powerful digital illustrations were commissioned to appeal to graphic artist, which were our primary target audience. A new logo and tagline “Color on Target” was introduced and all the other good marketing stuff hit the packaging from all sides. Initial in-store shelf testing with various prototypes affirmed our assumptions for the design.

Buyers loved it. Sales soared. And the packaging won numerous design awards

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Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

___________________________________

Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

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