Optis

Posted in: - Jul 13, 2011 No Comments

Since 1989, OPTIS has led the way in light simulation software and consulting services. OPTIS’ award-winning solutions enable designers and engineers to analyze and optimize the lighting performance of future products while increasing design productivity.

This huge software company based in France contacted us with the most horrible, patched together website and graphics we had ever seen. We were licking our chops. With the help of GOTO meeting software we communicated our designs and ideas easily. They loved all of our work and the redesign was embraced by company management, clients and prospects. It included a new website design, corporate identity standards guide, brochures, data sheets, powerpoint presentation, trade show exhibit, international advertising campaign and logo revisions.

“OPTIS has great products and technology – but until now we were unheard of in the global market. The Oxford Group worked with us to create a true “brand” identity and to build our entire marketing program around that branding. The result has been a significant increase in market awareness; the initial and necessary step to increasing our global market penetration.”

Pete Moorhouse
Global VP, Sales & Marketing
OPTIS

Share
top
Comments are closed.

Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

___________________________________

Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

Blog

Custom vs. Commercial WordPress Website Themes. The Real Truth.

By Bill Oxford Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and [...]

Does brand building still exist?

By Bill Oxford – March 23. 2011. Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects. Advertising agencies in San Diego produced outstanding creative concepts [...]

Medical device marketing. A paradigm shift.

By Bill Oxford In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment. Any interest they have in new products is for those that can provide immediate benefits to [...]

San Diego’s advertising evolution.

By Bill Oxford – April 9, 2011 Over the past 15 years, business-to-business advertising and marketing in San Diego and marketing in general, has taken some dramatic and unexpected twists and turns driven mostly by advances in technology focused primarily on the development of the Internet. From the mid-1990s to about 2005 San Diego advertising [...]