Soundcast

Posted in: - Dec 20, 2010 No Comments

Soundcast Systems, Inc. is a privately-funded company that creates wireless audio technologies for the consumer market. The company is headquartered in California, near San Diego. Soundcast Systems is a producer of wireless audio transmission systems that overcome 2.4GHz band interference, and allow digital music to be listened to in stereo throughout the home.

This unique wireless audio company was launching an amazing technology and Oxford was tapped to tell the world about it. The packaging had to appeal to a specific tech-savvy European market as well as an American audience. We are the masters of simplicity and clean design and incorporated those design elements throughout their entire product line packaging. A vibrant color palette identified the various products while minimal font and photography usage accomplished our objectives.

“When we started Soundcast, we felt a consistent and creative identity campaign was essential for an unknown entry in the crowded field of consumer electronics. Bill did a wonderful job of creating that campaign, complete with packaging designs, print ads, an instructional video, and a new website. His efforts definitely contributed to our early success in establishing both a new company and new technology (wireless audio) at the same time. Bill is a true creative artist in visual technology, and was an integral part of our marketing team.”

Rusty Bennett,
Vice President, Sales & Marketing
Soundcast Systems

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Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

___________________________________

Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

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