Spengle builds some of the finest bicycle wheels in the world. This German company contacted us to develop a national advertising campaign with a strong emphasis on building the brand. Dramatic, product use and life style images were used successfully to enhance their brand presence as a leading, after-market bicycle accessory company.
By Bill Oxford Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and [...]
By Bill Oxford – March 23. 2011. Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects. Advertising agencies in San Diego produced outstanding creative concepts [...]
By Bill Oxford In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment. Any interest they have in new products is for those that can provide immediate benefits to [...]
By Bill Oxford – April 9, 2011 Over the past 15 years, business-to-business advertising and marketing in San Diego and marketing in general, has taken some dramatic and unexpected twists and turns driven mostly by advances in technology focused primarily on the development of the Internet. From the mid-1990s to about 2005 San Diego advertising [...]
By Bill Oxford Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and [...]
By Bill Oxford – March 23. 2011. Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects. Advertising agencies in San Diego produced outstanding creative concepts [...]
By Bill Oxford In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment. Any interest they have in new products is for those that can provide immediate benefits to [...]