Vidimedix
Vidimedix is a medical technology company focused on developing state-of-the-art desktop telemedicine systems. Oxford created a comprehensive branding campaign comprised of logo, brochures, website and trade show exhibit.
A giant V shaped cone was created to match the logo design and inserted into the center of the exhibit. The adjacent exhibit at their first show was giving away beach balls. Soon, show attendees where executing fade-away hook shots tossing beach balls high into the Vidimedix logo. So, in a sense, this was our first “interactive” exhibit or participatory art projects. Perhaps both?




