Product Overview, Research and Analysis
- Product/service competitive analysis
- Target market evaluation
- Product testing
- Feasibility studies
- Summary report and recommendations
Strategic Planning
- Product/service strategic marketing plans
- Determine goals (long and short term)
- Tactics and implementation
- Budget allocation and timelines
Advertising Campaigns
- Strategically targeted
-
Direct-response
- Corporate image building
- Multiple concepts provided
Web Site Design
- Complete site design and production
- Flash design and CSS coding
- Database applications
- E-commerce site development
- Search engine optimization programs
Graphic Design
- Product and capabilities brochures
- Logo design and branding programs
- Newsletters
- Posters
- Niche data sheets
- Folders
- Annual reports
- Product catalogs
Product Packaging
- Custom fold-and-tuck boxes for software packaging
- CD ROM jewel case design and production
- Multicolor silk screening for CD ROM disks
- Package assembly and shrink-wrap
- Custom clam-shell designs
Trade Show Support
- Exhibit design
- Pre-show marketing (direct mail, display advertising and room-drops)
- Booth promotions to drive traffic
Corporate Identity Programs
- Branding programs
- Product and company naming
- Graphic standards guides
Public Relations
- Strategic plans
- Media/analyst relations
- Press release development and pitching
- Contributed article, technical whitepaper, case studies
- Trade Show/conference set-up and media/analyst briefings
- Product launch and press tour development and execution
- Speaker and award placement
- Press/analyst events (press conferences, analyst days, etc.)
- Crisis communications plans and support
- Spokesperson training
Investor Relations
- Developing and executing investor relations strategies, plans and programs
- Creating shareholder communications materials and investor kits
- Creating and improving investor presentations
- Acting as the telephone “First Contact” for retail investors
- Creating and managing electronic shareholder forums
- Writing and managing annual reports
- News media interview training
- Crisis communications planning and crisis management assistance
Direct Mail and Email Marketing
- Design and production of response-driven, lead generation mailers
- List search and mailing services
- HTML email design and launch guidance
- Email database research
Copy Writing
- Technical writing for business-to-business markets
- Consumer writing
- Research
- Copy editing and proofing
Photography & Illustration
- Full digital capabilities for on-site shoots
- In-house studio for table-top product and portrait assignments
- Technical illustrations and diagrams
- 3D Renderings
- Informational graphics
- Explosion view illustration
CD-Rom Authoring
- Interactive, multimedia product presentations
- Product catalogues and company capabilities
- CD mastering and duplication
- CD ROM packaging design and production
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