Services

Product Overview, Research and Analysis

  • Product/service competitive analysis
  • Target market evaluation
  • Product testing
  • Feasibility studies
  • Summary report and recommendations

 

Strategic Planning

  • Product/service strategic marketing plans
  • Determine goals (long and short term)
  • Tactics and implementation
  • Budget allocation and timelines

 

Website Design

  • Complete site design and production
  • WordPress content management systems

 

SEO Search Engine Optimization

  • Website review, analysis and optimization
  • Complete SEO strategy
  • Keyword research
  • Competitive analysis
  • Keyword integration
  • Assessment of site architecture
  • Monitor page rank results
  • Setup Google Analytics
  • Fix canonical URL issues
  • Submit XML sitemaps
  • Add 301 redirects
     

Graphic Design

  • Product and capabilities brochures
  • Logo design and branding programs
  • Newsletters
  • Posters
  • Product data sheets
  • Die-cut folders
  • Annual reports
  • Product catalogs

 

Advertising Campaigns

  • Strategically targeted
  • Direct-response
  • Corporate image building
  • Multiple concepts provided

Copywriting

  • Technical and marketing writing for business-to-business markets
  • Mission statements
  • Positioning statements
  • Taglines and slogans
  • Consumer writing
  • Research
  • Copy editing and proofing

 

Photography & Illustration

  • Full digital capabilities for on-site shoots
  • In-house studio for table-top product and portrait assignments
  • Technical illustrations and diagrams
  • 3D renderings
  • Informational graphics
  • Explosion view illustration

 

Product Packaging

  • Custom fold-and-tuck boxes for software packaging
  • CD-ROM jewel case design and production
  • Multicolor silk screening for CD-ROM disks
  • Package assembly and shrink-wrap
  • Custom clam-shell designs

 

Trade Show Support

  • Exhibit design
  • Pre-show marketing (direct mail, display advertising and room-drops)
  • Booth promotions to drive traffic

 

Corporate Identity Programs

  • Branding programs
  • Product and company naming
  • Graphic standards guides

 

Direct Mail and Email Marketing

  • Design and production of response-driven, lead generation mailers
  • List search and mailing services
  • HTML email design and launch guidance
  • Email database research

 

Email from client

From: Kristi Cates
Subject: It Looks Fantastic!
Company: IBM

"I apologize for the delay in getting back to you. This week has been just as crazy as the rest. I am sure you can relate. Now, the brochure: IT LOOKS FANTASTIC! I love the look you have put together. Very high tech, but that is your specialty, right Again, you guys did a wonderful job on this and I applaud you, many kudos! Let me know when changes have been made and I will look it over again for approval. Thanks and Happy Friday! Kristi"

Pricing

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Blog

Custom vs. Commercial WordPress Website Themes. The Real Truth.

By Bill Oxford Much has changed over the past few years in the world of website design and construction. And most of the changes are for the best. For example, WordPress has matured from a simple blogging platform to a website-building powerhouse. WordPress is an open-source blogging tool and publishing platform powered by MySQL and [...]

Does brand building still exist?

By Bill Oxford – March 23. 2011. Advertising and graphic design in San Diego at one time was at the core of all marketing initiatives. From the mid 1980’s to around 1998, most B2B companies utilized niche magazines, trade-shows and direct mail to connect with prospects. Advertising agencies in San Diego produced outstanding creative concepts [...]

Medical device marketing. A paradigm shift.

By Bill Oxford In these times there are fewer decision makers and those are hard to contact and becoming less interested in the lasted technology and more concerned about the state of the economy and the impact on employment. Any interest they have in new products is for those that can provide immediate benefits to [...]

San Diego’s advertising evolution.

By Bill Oxford – April 9, 2011 Over the past 15 years, business-to-business advertising and marketing in San Diego and marketing in general, has taken some dramatic and unexpected twists and turns driven mostly by advances in technology focused primarily on the development of the Internet. From the mid-1990s to about 2005 San Diego advertising [...]