Sony Case Study

Consumer electronics giant SONY Corporation contacted Oxford requesting assistance in the launch their new line of SONY CD Mavica digital cameras. These were the first digital cameras that recorded images to a CD-ROM. Our task was to elegantly convey that message in a fun way to a non-tech savvy demographic. Our launch included a website, product data sheets and an interactive CD-ROM. This camera series has been widely accepted with aggressive sales worldwide. The interactive FLASH website was a smash hit with SONY management and consumers.

VIEW WEBSITE

Soon afterwards, SONY assigned their Retailer Product Catalog DVD to us. It included ALL of SONYs digital camera product line in a DVD interface menu design. We pushed the technology to the limits and created an award winning interactive DVD for their retailers.

Oxford adapted to the SONY marketing environment seamlessly and quickly captured the SONY Style. That is important for us and many vendors do not grasp our needs and requirements as well as Oxford did. From the beginning, they showed why they are the best in San Diego. Lori Dobson, Marketing Manager, SONY

Emails from client:

Subject: Automated Environments
From: Kristi Cates
Company: IBM

"Bill, It was great to talk with you today and it sounds like things are headed in the right direction! I truly feel that you guys are a great asset to our marcomm efforts and our team".

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Subject: Retriever CD-ROM
From: Cress Carter
Company: L3 Communications

"Over the weekend we had 5,000 Retriever CDs printed up for distribution at Networld+Interop. A few comments: 1. The demo of the interactive CD ROM is very, very good, actually it is OUTSTANDING! -- It’s as cool as any software demo I've seen. Anyone with customer contact should encourage users to use the demo menu as their initial navigation point. Great job Oxford."

Blog

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